He came out with a two-liter bottle of Coca-Cola and a lottery ticket in his pocket. The family was driving to a Christmas party when Big Pete said he had to make a stop at a bodega. “We're nine years into this,” says Jackpocket founder Pete Sullivan, “and we're halfway to becoming an overnight success.”īut in December 2012, the inconvenience of his father’s lottery habit gave Sullivan an idea to profit from the everyman dream to get rich quick. “I grew up just being annoyed with the lottery.” “For me, there was always a major inconvenience in our life around the lottery,” says Sullivan. When his dad, known as “Big Pete,” became the coach for his grammar school basketball team, the duo would usually be late for games because the elder Sullivan had to get his numbers in. “We busted on my dad about how much he would talk about the lottery-he would see a license plate and say how he’d play it, every time he checked into a hotel he would play the room number, or he’d go to the doctor and play the address,” Sullivan recalls. Sullivan’s dad, who worked for the New York City Transit Authority, just as his father and grandfather did before him, carried on the family tradition and bought a Pick 3 and Pick 4 ticket every day before getting to work in the Bronx. “And that got distilled down to my father and his brothers and sisters.” “She went to all the bingo halls, played scratchers and always played different numbers,” says Sullivan. His grandmother was known as the “Lotto Queen” in her neighborhood of Greenpoint, Brooklyn. Pete Sullivan was born into a family of gamblers. With backing from Mark Cuban and Kevin Hart, and a partnership with Caesars and professional sports teams, Pete Sullivan has dialed up his mobile lottery business into a $620 million juggernaut.
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